Smaller Portians For The Same Prie

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I can only imagine that this is just the tip of the iceberg.

Supermarkets and leading food companies have reduced the size of their products but failed to pass on cost reductions to their customers, an investigation by The Times has found.

In an effort to beat the recession, Tesco, Sainsbury’s, Asda and Ocado are selling smaller portions of popular brands, including biscuits, beer, crisps and ice cream. However, prices have remained the same and, in some cases, the cost has increased while the packet size has shrunk.

Jonny Steel, spokesman for mysupermarket.co.uk, the grocery shopping and comparison site that conducted the research for The Times, said: “Food manufacturers are trying to help consumers by reducing the frequency of price increases, but unfortunately they are sometimes doing this by downsizing their products. This leaves shoppers paying the same amount of money as they were before the pack revamp, while getting less in return. Here is the link for the rest of the article from Times On Line.

http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article6878564.ece